Tractor Supply

Started with still image only social media strategy. 

Developed short form video strategy, creator partners, and execution from scratch. 

Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month. 

Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign. 

Drove well over 1B+ impressions. 

Scaled sub $5 CPM using short for video content. 

Collaborated on Tractor Supply’s Yellowstone TV partnership with exclusive content for social media. 

Reworked and executed influencer strategy to bring influencer costs down vs. previous agency. 

Partnered with tier 1 influencers to execute seasonal campaigns around the Tractor Supply brand. 

Proudly multi-year client of Team GO, utilizing multiple service lines.