Ring Concierge
GEN Z’S FAVORITE JEWELRY BRAND DAZZLES WITH DIAMONDS ON SOCIAL MEDIA
MEDIA BUYING
PERFORMANCE INFLUENCER
PERFORMANCE CREATIVE & SOCIAL CONTENT
ACHIEVEMENTS
Started with still image only social media strategy.
Developed short form video strategy, creator partners, and execution from scratch.
Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.
Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month.
Pioneered short form content focused conversion strategy, with specific video content, with specific call to action driving traffic and conversion, focused on key hero items on site. Achieved sub $150 CAC vs. Meta at $300+.
Drove well over 500MM+ impressions.
Scaled sub $5 CPM using short for video content.
Reworked and executed influencer strategy to bring influencer costs down vs. previous agency.