Queen V / Reckitt Benkiser

Queen V

RECKITT’S NEW FEMININE CARE BRAND TELLS TIKTOK WHAT’S GOING ON DOWN THERE

PERFORMANCE CREATIVE & SOCIAL CONTENT

PERFORMANCE INFLUENCER

RETAIL (VELOCITY) MEDIA

MEDIA BUYING

ACHIEVEMENTS

  • Started with still image only social media strategy. 

  • Developed short form video strategy, creator partners, and execution from scratch. 

  • Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

  • Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign. 

  • Analyzed retail specific sales data, and campaign specific targeting data to measure real time retail lift.  

  • Drove well over 2B+ impressions. 

  • Scaled sub $5 CPM using short for video content. 

  • Used short form video content and effective targeting to drive 30% Retail Lift Across Walmart vs. baseline. 

  • Leveraged TikTok momentum to scale retail distribution through Walmart, Target, CVS, and Walgreens.

  • Expanded partnership to scale media spend and strategy across Pinterest and SnapChat. 

  • Reworked and executed influencer strategy to bring influencer costs down vs. previous agency.

  • Proudly multi-year client of Team GO, utilizing multiple service lines.

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