Panda Express

Started with still image only social media strategy.

Developed short form video strategy, creator partners, and execution from scratch.

Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month by different influencers.

Pioneered dedicated restaurant lift strategy, with specific video content, with specific call to action driving traffic to specific restaurant locations. Created unique targeting to execute campaign.

Achieved 25%+ restaurant sales lift, across specific locations, utilizing effective content and media.

Drove well over 1B+ impressions.

Scaled sub $5 CPM using short for video content.

Collaborated on large brand initiatives, such as Spicy Orange Chicken, Panda Express Burrito, and Chinese New Year.

Reworked and executed influencer strategy to bring influencer costs down vs. previous agency.

Partnered with tier 1 influencers to execute seasonal campaigns around the Panda Express brand.

Proudly multi-year client of Team GO, utilizing multiple service lines.