Orgain / Nestle
#1 ORGANIC PROTEIN BRAND LEANS IN ON SHORT FORM VIDEO TO DRIVE GROWTH
PERFORMANCE CREATIVE & SOCIAL CONTENT
PERFORMANCE INFLUENCER
RETAIL (VELOCITY) MEDIA
MEDIA BUYING
ACHIEVEMENTS
Started with still image only social media strategy.
Developed short form video strategy, creator partners, and execution from scratch.
Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.
Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign.
Analyzed retail specific sales data, and campaign specific targeting data to measure real time retail lift.
Drove well over 2B+ impressions.
Scaled sub $5 CPM using short for video content.
Used short form video content and effective targeting to drive 30% Retail Lift Across Costco vs. baseline.
Leveraged TikTok momentum to scale retail distribution through Walmart, Target, Costco, and Kroger.
Reworked and executed influencer strategy to bring influencer costs down vs. previous agency.
Proudly multi-year client of Team GO, utilizing multiple service lines.
Pioneered short form content focused conversion strategy, with specific video content, with specific call to action driving traffic and conversion, focused on key hero items on site. Achieved sub $20 CAC vs. Meta at $50+.