Nellie’s Eggs

FAST GROWING EGG COMPANY TURNS TO TEAM GO TO DRIVE RETAIL LIFT USING SHORT FORM VIDEO CONTENT

MEDIA BUYING

RETAIL (VELOCITY) MEDIA

PERFORMANCE CREATIVE & SOCIAL CONTENT

ACHIEVEMENTS

  • Started with still image only social media strategy.

  • Developed short form video strategy, creator partners, and execution from scratch.

  • Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

  • Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign.

  • Analyzed retail specific sales data, and campaign specific targeting data to measure real time retail lift.

  • Drove well over 500MM+ impressions.

  • Scaled sub $5 CPM using short for video content.

  • Used short form video content and effective targeting to drive double digit retail lift across Walmart vs. baseline.

  • Leveraged TikTok momentum to scale retail distribution through Walmart, Target, Costco, and Kroger.

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