Nailboo

Launched from zero on TikTok Shop to a Top 10 beauty brand. 

Executed highly effective TikTok Shop business, utilizing affiliate samples, live shopping, shoppable content, and paid media spend. 

Handled all backend store optimization, including product descriptions, search optimization, image optimization, store level visuals, product recommendations, pricing and promotional execution, product errors, takedown errors, and more. 

Focused on client profitability on all purchases. 

Designed and implemented affiliate recruitment and commission strategy, and signed up over 1,000 new affiliates per month to post shoppable content and tag the content correctly. 

Wrote talking points for all affiliates to use in their shoppable content. Reworked key talking points based on real time sales data and trend lines of best performing content. 

Scaled short form shoppable video content across TikTok, generating upwards of 40+ shoppable assets monthly. Drove well over 2B+ organic impressions. Tracked and adjusted key videos based on real time sales data and trend lines of best performing ads on platform. 

Pioneered paid shoppable content focused conversion strategy, with specific video content, with specific call to action driving traffic and conversion, focused on key hero items on TikTok Shop. Achieved sub $10 CAC vs. Meta at $50+.

Pioneered live shopping utilizing both in studio content, as well as key affiliate partners going live and selling product via their own channels. 

Leveraged TikTok momentum to scale retail distribution through Walmart, CVS, and Sally Beauty.

Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign.