My Eye Dr

1000+ LOCATION CHAIN OF EYE CLINICS TURNS TO TEAM GO TO DRIVE GROWTH!

RETAIL (VELOCITY) MEDIA

MEDIA BUYING

PERFORMANCE CREATIVE & SOCIAL CONTENT

PERFORMANCE INFLUENCER

ACHIEVEMENTS

  • Started with still image only social media strategy.

  • Developed short form video strategy, creator partners, and execution from scratch.

  • Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

  • Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month by different influencers.

  • Pioneered dedicated restaurant lift strategy, with specific video content, with specific call to action driving traffic to specific restaurant locations. Created unique targeting to execute campaign.

  • Achieved 25%+ restaurant sales lift, across specific locations, utilizing effective content and media.

  • Drove well over 1B+ impressions.

  • Scaled sub $5 CPM using short for video content.

  • Collaborated on large brand initiatives.

  • Reworked and executed influencer strategy to bring influencer costs down vs. previous agency.

  • Partnered with tier 1 influencers to execute seasonal campaigns around the MyEyeDr brand.

  • Proudly multi-year client of Team GO, utilizing multiple service lines.

  • Pioneered short form content focused conversion strategy, with specific video content, with specific call to action driving traffic and conversion, focused on key hero items on site. Achieved sub $50 CAC vs. Meta at $100+.

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