Mighty Paw

Launched from zero on TikTok Shop.

Executed highly effective TikTok Shop business, utilizing affiliate samples, live shopping, shoppable content, and paid media spend.

Handled all backend store optimization, including product descriptions, search optimization, image optimization, store level visuals, product recommendations, pricing and promotional execution, product errors, takedown errors, and more.

Focused on client profitability on all purchases.

Designed and implemented affiliate recruitment and commission strategy, and signed up over 200 new affiliates per month to post shoppable content and tag the content correctly.

Wrote talking points for all affiliates to use in their shoppable content. Reworked key talking points based on real time sales data and trend lines of best performing content.