Makeup Eraser

ICONIC BEAUTY BRAND LOOKS TO TIKTOK SHOP FOR NEW GROWTH

TIKTOK SHOP

MEDIA BUYING

PERFORMANCE CREATIVE & SOCIAL CONTENT

MARKETPLACE PARTNERSHIPS

ACHIEVEMENTS

  • Launched from zero on TikTok Shop.

  • Executed highly effective TikTok Shop business, utilizing affiliate samples, live shopping, shoppable content, and paid media spend.

  • Handled all backend store optimization, including product descriptions, search optimization, image optimization, store level visuals, product recommendations, pricing and promotional execution, product errors, takedown errors, and more.

  • Focused on client profitability on all purchases.

  • Designed and implemented affiliate recruitment and commission strategy, and signed up over 200 new affiliates per month to post shoppable content and tag the content correctly.

  • Wrote talking points for all affiliates to use in their shoppable content. Reworked key talking points based on real time sales data and trend lines of best performing content.

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