iHerb

THE WORLD’S #1 WELLNESS RETAILER GOES BIG ON TIKTOK SHOP AND DRIVE $1MM+ A MONTH IN REVENUE

TIKTOK SHOP

PERFORMANCE CREATIVE & SOCIAL CONTENT

MARKETPLACE PARTNERSHIPS

MEDIA BUYING

ACHIEVEMENTS

  • Launched from zero on TikTok Shop to a Top 5 health brand.

  • Executed highly effective TikTok Shop business, utilizing affiliate samples, live shopping, shoppable content, and paid media spend.

  • Handled all backend store optimization, including product descriptions, search optimization, image optimization, store level visuals, product recommendations, pricing and promotional execution, product errors, takedown errors, and more.

  • Focused on client profitability on all purchases.

  • Designed and implemented affiliate recruitment and commission strategy, and signed up over 1,000 new affiliates per month to post shoppable content and tag the content correctly.

  • Wrote talking points for all affiliates to use in their shoppable content. Reworked key talking points based on real time sales data and trend lines of best performing content.

  • Scaled short form shoppable video content across TikTok, generating upwards of 40+ shoppable assets monthly. Drove well over 2B+ organic impressions. Tracked and adjusted key videos based on real time sales data and trend lines of best performing ads on platform.

  • Pioneered paid shoppable content focused conversion strategy, with specific video content, with specific call to action driving traffic and conversion, focused on key hero items on TikTok Shop. Achieved sub $15 CAC vs. Meta at $30+.

  • Pioneered live shopping utilizing both in studio content, as well as key affiliate partners going live and selling product via their own channels.

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