Grocery Outlet

DISCOUNT RETAIL CHAIN MAKES DEALS COME TRUE ON SOCIAL MEDIA

PERFORMANCE CREATIVE & SOCIAL CONTENT

MEDIA BUYING

PERFORMANCE INFLUENCER

ACHIEVEMENTS

  • Started with still image only social media strategy. 

  • Developed short form video strategy, creator partners, and execution from scratch. 

  • Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

  • Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month. 

  • Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign. 

  • Drove well over 1B+ impressions. 

  • Scaled sub $5 CPM using short for video content. 

  • Collaborated on Tractor Supply’s Yellowstone TV partnership with exclusive content for social media. 

  • Reworked and executed influencer strategy to bring influencer costs down vs. previous agency. 

  • Partnered with tier 1 influencers to execute seasonal campaigns around the Tractor Supply brand. 

  • Proudly multi-year client of Team GO, utilizing multiple service lines.

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