Emuaid

Started with still image only social media strategy. 

• Developed short form video strategy, creator partners, and execution from scratch. 

• Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

• Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month. 

• Pioneered short form content focused conversion strategy, with specific video content, with specific call to action driving traffic and conversion, focused on key hero items on site. Achieved sub $30 CAC vs. Meta at $50+.

• Drove well over 500MM+ impressions. 

• Scaled sub $5 CPM using short for video content. 

• Reworked and executed influencer strategy to bring influencer costs down vs. previous agency. 

• Proudly multi-year client of Team GO, utilizing multiple service lines. 

• Executed highly effective TikTok Shop launch, utilizing affiliate sample, live shopping, shoppable content, and paid media spend.