CVS Pharmacy

FORTUNE 5 COMPANY TURNS TO TEAM GO TO DRIVE SOCIAL MEDIA!

MEDIA BUYING

PERFORMANCE CREATIVE & SOCIAL CONTENT

RETAIL (VELOCITY) MEDIA

ACHIEVEMENTS

  • Started with still image only social media strategy.

  • Developed short form video strategy, creator partners, and execution from scratch.

  • Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

  • Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month.

  • Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign.

  • Drove well over 2B+ impressions.

  • Scaled sub $5 CPM using short for video content.

  • Collaborated on Tier 1 brand partnerships.

  • Reworked and executed influencer strategy to bring influencer costs down vs. previous agency.

  • Partnered with tier 1 influencers to execute seasonal campaigns around the CVS brand.

  • Proudly multi-year client of Team GO, utilizing multiple service lines.

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