Chosen Foods
AMERICA’S #1 AVOCADO OIL BRAND GOES BIG ON SOCIAL MEDIA WITH TEAM GO!
MEDIA BUYING
RETAIL (VELOCITY) MEDIA
PERFORMANCE CREATIVE & SOCIAL CONTENT
ACHIEVEMENTS
Started with still image only social media strategy.
Developed short form video strategy, creator partners, and execution from scratch.
Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month.
Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.
Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign.
Analyzed retail specific sales data, and campaign specific targeting data to measure real time retail lift.
Drove well over 1B+ impressions.
Scaled sub $5 CPM using short for video content.
Used short form video content and effective targeting to drive double digit retail lift across Walmart vs. baseline.
Leveraged TikTok momentum to scale retail distribution through Walmart, Target, Costco, and Kroger.
Proudly multi-year client of Team GO, utilizing multiple service lines.