Cafe Rio

VIRAL MAKEUP BRAND TURNS TO TIKTOK TO WIN BIG

MEDIA BUYING

RETAIL (VELOCITY) MEDIA

PERFORMANCE CREATIVE & SOCIAL CONTENT

PERFORMANCE INFLUENCER

ACHIEVEMENTS

  • Started with still image only social media strategy.

  • Developed short form video strategy, creator partners, and execution from scratch.

  • Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

  • Launched dedicated content pillar strategy with over 40 different types of original video content and unique assets being produced each month by different influencers.

  • Pioneered dedicated restaurant lift strategy, with specific video content, with specific call to action driving traffic to specific restaurant locations. Created unique targeting to execute campaign.

  • Achieved 25%+ restaurant sales lift, across specific locations, utilizing effective content and media.

  • Drove well over 1B+ impressions.

  • Scaled sub $5 CPM using short for video content.

  • Collaborated on large brand initiatives.

  • Reworked and executed influencer strategy to bring influencer costs down vs. previous agency.

  • Partnered with tier 1 influencers to execute seasonal campaigns around the Cafe Rio brand.

  • Proudly multi-year client of Team GO, utilizing multiple service lines.

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