Burst Oral Care
DTC NATIVE ORAL CARE BRAND NOW SCALING WITH SHORT FOR VIDEO CONTENT
PERFORMANCE CREATIVE & SOCIAL CONTENT
MEDIA BUYING
ACHIEVEMENTS
Started with still image only social media strategy.
Developed short form video strategy, creator partners, and execution from scratch.
Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.
Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign.
Analyzed retail specific sales data, and campaign specific targeting data to measure real time retail lift.
Drove well over 2B+ impressions.
Scaled sub $5 CPM using short for video content.
Pioneered short form content focused conversion strategy, with specific video content, with specific call to action driving traffic and conversion, focused on key hero items on site. Achieved sub $20 CAC vs. Meta at $50+.
Used short form video content and effective targeting to drive 25% Retail Lift Across Walmart vs. baseline.
Leveraged TikTok momentum to scale retail distribution through Walmart, and CVS.
Expanded partnership to scale media spend and strategy across Pinterest and SnapChat.