Beauty Bakerie

Started with still image only social media strategy. 

Developed short form video strategy, creator partners, and execution from scratch. 

Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.

Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign. 

Analyzed retail specific sales data, and campaign specific targeting data to measure real time retail lift.  

Drove well over 1B+ impressions. 

Scaled sub $5 CPM using short for video content. 

Used short form video content and effective targeting to drive 30% Retail Lift Across Ulta vs. baseline. 

Leveraged TikTok momentum to scale retail distribution through Target, CVS, and Ulta.

Reworked and executed influencer strategy to bring influencer costs down vs. previous agency.

Proudly multi-year client of Team GO, utilizing multiple service lines. 

Executed highly effective TikTok Shop launch, utilizing affiliate sample, live shopping, shoppable content, and paid media spend.