Athena Club
TARGET’S NEW SHAVE BRAND COMES TO LIFE ON SOCIAL MEDIA
MEDIA BUYING
RETAIL (VELOCITY) MEDIA
PERFORMANCE CREATIVE & SOCIAL CONTENT
ACHIEVEMENTS
Started with still image only social media strategy.
Developed short form video strategy, creator partners, and execution from scratch.
Scaled short form video content across TikTok, Instagram Reels, Facebook Video, and YouTube Shorts.
Pioneered dedicated retail lift strategy, with specific video content, with specific call to action driving traffic to specific store locations. Created unique targeting to execute campaign.
Analyzed retail specific sales data, and campaign specific targeting data to measure real time retail lift.
Drove well over 2B+ impressions.
Scaled sub $5 CPM using short for video content.
Used short form video content and effective targeting to drive 20% Retail Lift Across Target vs. baseline.
Leveraged TikTok momentum to scale retail distribution through Target.